The main objectives of the Association are:
- representation and protection of the rights of members of the Association and common property interests in relations with legislative and executive authorities;
- improving the artistic and creative work of companies and individual masters who specialize in creating a subject series of Russian folk life and national clothes, increasing their artistic level in the traditions of Russian folk art;
- the implementation of measures conducive to the development of the production and sale by members of the Association of manufacturers and vendors of Russian household products and national clothes;
- development of legislative initiatives aimed at improving the measures of state support for the production and sale of goods of the Russian national life and national clothing, in a market economy, taking into account specific objectives and features;
- coordination of business activities of members of the Association;
- wide participation in various forms of international humanitarian cooperation and assistance in foreign economic activity.
The objectives of the Association are:
- the implementation of measures conducive to the development by members of the Association of the production and sale of goods of the Russian national life and national clothing;
- assistance in establishing and expanding mutually beneficial cooperative ties between legal entities and individuals working in the market of goods of the Russian national life and national clothes;
- promotion of research in the field of science and technology, the introduction of new technology, business management methods at the enterprises of the members of the Association;
- participation in the organization and holding of exhibitions-sales, fairs, various advertising campaigns to support domestic producers of goods of the Russian national life and national clothes;
- organizing competitions for the development of new types of the subject line of the Russian national life and national clothes, exhibitions, shows of the range and quality of the products produced, creative conferences, seminars and other events that contribute to the creative growth of masters and artists working in the subject of Russian national life and national clothes;
- representing the interests of members of the Association for the Protection of Copyright, Patent Marks, Trade Names and Emblems;
- organization of training of specialists of the Association – legal entities;
- information support of members of the Association.