Develompent strategy

Association of manufacturers and vendors of Russian household products and national clothes FOR THE PERIOD 2019-2024

The professional public association, the“RUSSIAN DOMOSTROY” Association of manufacturers and vendors of Russian household products and national clothes, sees the formation of an independent branch of the domestic industry and services for the production and trade of Russian folk goods and national clothes as a strategy for its development.

If your activity is directly or indirectly related to the revival of the Russian style and cultural traditions in the daily life of a modern Russian person, his appearance (folk clothes, clothes for an Orthodox church and folk holidays), his home (kitchen utensils, home textiles, furniture, forging) his spiritual food (Orthodox literature, Russian national music and song performance, Russian painting and engravings), and you want to take part in the formation of an independent Russian industry that ares Russian national life and national costumes, as well as its sales, we invite you to join the Association of manufacturers and sellers of items Russian national life and national dress “Russian Domostroy”.


Through the popularization of the subject range of Russian material culture – national clothing, household items, folk culture, etc. – “RUSSIAN DOMOSTROY” Association should make its contribution to the national and cultural revival of the Russian people as a state-forming people of Russia. Nationally minded Russians in fraternal alliance with all other peoples and nationalities of Great Russia is the basis of the national sovereignty and independence of our Fatherland!

We plan to convince all structures of the Russian state power (including supreme, legislative and executive) of the need to provide effective assistance and assistance in the formation and sustainable development of a full-fledged industry of domestic industry and services for the production and trade of goods of the Russian national life and national clothes .

We intend to resolutely and energetically promote the interests of the domestic industry and services in the production and trade of goods of the Russian national life and national clothing by creating and maintaining a competitive business environment, to promote the growth and development of enterprises in the industry.


Main activities

  • * Social and political lobbying;

  • * Promotion of the achievements of industry enterprises in Russia and abroad;

  • * Representative public activities;

  • * Monitoring of law enforcement, examination and development of draft regulatory legal acts;

  • * Development and approval of a strategic industry development program.

The main objectives of the Association are:

  • in the protection of property and commercial interests of the members of the Association;

  • in representing the interests of members of the Association in state and other bodies, as well as in international organizations;

  • in the legal service of members and ensuring the protection of their rights and legitimate interests

  • in ensuring conditions for collective discussion of issues of activities of its members;

  • in the study of the state and prospects of development of the market of works and services corresponding to the profile of the members of the Association;

  • in facilitating the coordination of the activities of the members of the Association;

  • in the training and professional development of personnel;

  • in the compilation and dissemination of positive experience;

  • in assisting in the material and technical development of members;

  • in the organization of advertising works and services of members of the Association.

Content of the Association’s development strategy for 2019–2024

Currently, the industry of domestic industry and services for the production and trade of goods of the Russian national life and national clothing exists in a fragmented and fragmented state and, in fact, as an industry, does not yet perceive itself and does not identify itself.

Today, those who sew Russian folk clothes, as a rule, see themselves in the context of general sewing industry (garment factories, workshops, studios, individual craftsmen); who specializes in kitchen utensils, home textiles and furniture “a la ryus”, identify themselves with the relevant sub-sectors of local industry; The situation is similar with manufacturers of Russian musical instruments, Russian forging, accessories for a Russian stove, etc.

Trade and main trade formats so-called. “Russian subjects” are reduced mainly to sales of Russian souvenirs in places where tourist routes pass. The formats of this trade make it possible, at the very least, to fuel the existence of domestic crafts: its turnover is more than modest and completely inadequate for its full development. As a result, the bulk of the Russian souvenir market continues to be occupied by those who buy Russian souvenir products in China and, as a major wholesaler, sells it among Russian retail chains (including through their retail chains).

The scale and volumes of Internet commerce with Russian themes are also quite modest: the nomenclature is standard (from matryoshka to samovar), the audience is also (tourists, government agencies, and the corporate sector). The goal of entering the foreign markets is set by the country’s leadership (the REC, as it may, is trying to bring some innovations to the export prospects of the industry), but faces objective factors of the high cost of domestic production, as well as an extremely bureaucratic system of access to foreign markets (English-speaking environment, certificates, numerous tests, etc.).

In this aspect, the current situation contradicts both our history and current practice in most foreign countries. As early as the end of the 19th and the beginning of the 20th centuries, entire industries existed and successfully developed in Russia, which produced clothing / shoes / accessories, home furnishings, etc., which were oriented toward a huge domestic consumer market: Russian peasants, city dwellers people), parts of the intelligentsia (working nobility, clergymen, doctors, teachers, local dwellers, etc.), who wore Russian, surrounded themselves with Russians both at home and at work.

The fact that the national was very popular among all layers of Russian society in Tsarist Russia, eloquently confirms that most of the Russian emigration (European countries, China, Latin America, etc.), especially in the first generations, during the Orthodox holidays and at the events of immigrant organizations, preferred to wear Russian national clothes, and their homes necessarily kept in themselves (if possible, of course) many elements of “Russianness” (samovars, benches, shelves and cabinets, icon cases with horses, paintings and carpets with Russian landscapes and R.).

Unfortunately, in Soviet Russia there was a constant process of washing out “Russianness”, replacing it with something universal and abstractly humane. Russian, with their innate openness and trustfulness, generation after generation lost their nationality and got used to the fact that they did not carry a hint of historical cultural roots. Wearing a blouse, shirts with Russian embroidery, Russian women’s sundresses – all this ended in a Russian village and city at the turn of the 50s – 60s. Twentieth century.

It is characteristic that such a national “emancipation” in the Soviet Union mainly affected the Russians. The rest of the nations and nationalities of the big country were not in a hurry with this: they wore and continue to wear their Caucasian shirts, Ukrainian embroidered shirts, oriental robes and skullcaps. And it helped a lot to their national identity and self-esteem.

The latent interest of Russians in their material culture is becoming noticeable only now: in Russians, a request for their native, national wakes up, then makes Russians unique, individual, such as the Creator intended them: there are already men in Kosvorotka, and try to sew their own outfits based on their content; on the days of national holidays, among the celebrants, one can notice elements of colorful Russian folk costumes for both children and adults; foreign houses are now being built not only in the style of the Italian Plaza or the English Gothic, but also in the style of a Russian tower or hut; Our designers have in their proposals various design options in the Russian style and urban housing – kitchen, dining room, living room, nursery, etc .; attempts are being made to revive and spread Russian sports and fun (towns, lapta, etc.); Russian housewives are happy to buy Russian-style kitchenware (trays, dishes, cutlery, wall shelves, etc.). In general, Russian is becoming popular and in demand!

And not only in Russia itself. A well-conducted Mondial’2018 showed that Russian is in demand and is selling well among foreign audiences of all continents: from China to Latin America. The overwhelming number of foreigners sincerely want to discover Russia and Russians. Not surprising in this regard was the renaissance of the Russian kokoshnik as a symbol of Russian female beauty! By the inexplicable (but for na, Russian, understandable) logic, the genuine admiration of foreign guests to the kokoshnik led to the fact that both Russian women and girls took a fresh look and appreciated what belongs to them by right of nationality.

Taking into account the current situation, the «Russian Domostroy» Association under the strategy of its development over the course of 2019-2024 sees the achievement of the following main goals:

    1. uniting the efforts of the member companies of the Association to form an independent branch of the Russian economy – the branch of production and trade in goods of the Russian national life and national clothes;

    2. embedding the industry through its branch Association into the system of full-fledged interaction with the legislative and executive authorities of Russia at the federal, regional and local levels in order to create special / special / favorable conditions for its development;

    3. full participation of the member companies of the Association in the implementation of the following national projects — 2018-2024 (Presidential Decree of 07.05.2018 No. 204):

“Small and medium entrepreneurship and support for individual entrepreneurial initiative”;


“International cooperation and export”

The main problems of the industry:

1) the presence of serious administrative barriers to the development of small business in the industry;

2) a significant amount of “gray imports”;

3) lack of tax incentives for the development of the industry;

4) the lack of industry self-identification;

5) expensive credit resources;

6) low share in total Russian exports;

7) underdevelopment of the product sales system;

8) unfair competition in the market.

Development Prospects «Russian Domostroy» Association

The further development of the Association as an organization that expresses the interests and protects the rights of producers and sellers of objects of Russian national life and national clothing will require greater opportunities for conducting productive activities. At the same time, the members of the Association undertake certain obligations arising from current legislation.

This provision is directly derived from the functions that the Association should perform in the course of its activities:

1) Deal with the protection of the rights and legitimate interests of the members of the Association. To this end, the ARA should have the right to challenge, in its own way, in accordance with the procedure established by the legislation of the Russian Federation, any acts, decisions and actions of public authorities and local governments. Legal acts that violate the rights and legitimate interests of the Association and its members, or threaten such a violation, are subject to contention.

2) Have the right of legislative initiative.

3) To participate in the discussion of draft federal laws and other regulatory legal acts of the Russian Federation, laws and other regulatory legal acts of the constituent entities of the Russian Federation, state programs on issues related to the goals and objectives of the Association.

4) To send to the state authorities of the Russian Federation, the state authorities of the constituent entities of the Russian Federation and the local self-government bodies the conclusions on the results of independent examinations of drafts of normative legal acts conducted by it;

5) To submit for consideration by the state authorities of the Russian Federation, the state authorities of the constituent entities of the Russian Federation and the local governments the proposals on the formation and implementation of the state policy and the local government’s policy on the subject of the Association’s activities, respectively.

6) To motivate members of the Association to improve the quality of work of enterprises. For this purpose, the activities of the members of the Association are monitored in terms of compliance with the standards, rules and conditions of membership in the Association on the basis of developed and approved internal documents, as well as certification of goods (work, services) produced by the Association, unless otherwise provided by federal laws.

7) To provide information support to members by providing changes in regulations affecting the interests of members, organizing industry exhibitions, round tables, symposia and conferences on topical issues of industry development, problems in the field of regulation of the activities and functioning of industry enterprises.

Today, these and some other rights are vested in self-regulatory organizations. In Russia, the order of formation and activity of a self-regulating organization, the main goals and objectives are regulated by Law No. 315-F3 “On Self-Regulatory Organizations”, as well as by federal laws regulating the relevant type of activity. The main idea of ​​an SRO – to shift the control and supervisory functions of the subjects in a certain area from the state to the market participants themselves – seems very productive, and the practice of these organizations deserves close attention and study. Depending on how the institution of self-regulation develops in Russia, it is possible to raise the question of transforming the Association into a self-regulating organization. This issue will be the subject of a broad discussion with the participation of all members of the Association, the involvement of experts and all interested parties.

Expected results

By 2024, the “RUSSIAN DOMOSTROY” Association of manufacturers and vendors of Russian household products and national clothes should become an authoritative public professional organization uniting up to 50% of the total number of entrepreneurs operating in the domestic industry and trade of Russian folk goods and national clothes.

The “RUSSIAN DOMOSTROY” Association must gain enough authority in order to have an authoritative opinion in the process of making state decisions and in carrying out expert functions relating to the state and development of enterprises and companies in the industry.

With the help of the Association, entrepreneurs of the industry of production and trade of objects of Russian national life and national clothes will be able to consolidate their views and reliably protect their rights in the framework of their interaction with government agencies at all levels and the entire consumer community.